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There can be a lot of competing priorities for a small business. But there’s one thing that shouldn’t be overlooked, or treated as a ‘nice to have’. It’s customer success. A strong customer success strategy can help you increase customer loyalty, increase revenue, reduce churn – and encourage your customers to become ambassadors for your business.
So what is customer success? The best way I can describe customer success is that it helps customers maximise the value they can get from your product or services through their entire lifetime. Traditional customer support is reactive, while customer success is proactive, in the moment and relevant to each customer.
Read the full article – The importance of customer success for your small business | Xero Blog